Stuart Breckenridge

Apple Hiking iPhone 7 Orders Due to Samsung Recall

Tim Hardwick, via MacRumors:

Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, according to sources from the supply chain in Taiwan (via DigiTimes).

[…]

The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years.

Another potential factor in Apple’s upward revision is Samsung’s global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn’t have come at a worse time for Apple’s biggest rival, which has pitched its Note 7 as a direct competitor to Apple’s 5.5-inch iPhones.

“What a lovely gift token. The question is, what do we buy with it?”, pondered the Apple SVPs.


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