Stuart Breckenridge

Currys and PC World to Sell Apple Watch

“MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.

Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.”

Joe Rossignol


Reminder: Currys and PC World are part of the Dixons group, the former haunt of John Browett, Apple’s short lived Retail SVP. Tim Cook was panned for hiring him, mainly due to British consumers knowing just how bad the customer service was a Dixons stores.

But you don’t have to take my word for it (via Ars Technica):

“…but that seems to go against the description given to us by several readers about the customer service at Dixons stores—branded Curry’s and PC World in the UK—which they described as ‘shite’ and ‘the epitome of appalling service.’”

Chris Foresman


My point is this: selling the Apple Watch in these stores does nothing more than cheapen its image.


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