Stuart Breckenridge

Twitter Retiring Lead Generation Card

Via MailChimp:

Twitter will be retiring the Twitter Lead Generation Card feature, effective January 10, 2017. After this date, you’ll no longer be able to create new Lead Generation Cards, and existing cards will stop passing information back to your MailChimp account.

Existing, but inactive, Lead Generation Cards will remain in your Twitter account until February 10, 2017, so you can export any leads collected prior to January 10 and import them into your MailChimp account.

Let me explain why this is being retired:

Lead card stats.

32,902 impressions, no leads, no money for Twitter.

Previously: Twitter Stops Serving Ads to VIPs, What Does S$35 of Twitter Advertising Get You?