Stuart Breckenridge

What Does S$35 of Twitter Advertising Get You?

My app - The FFI List - is targeted at a niche market. How niche, you ask? If you were to use the $27M electron microscope at Lawrence Berkeley National Labs, which is capable of making images half the width of a hydrogen atom, you still wouldn’t be able to find this market.

That said, with a small budget of S$35 I decided to use Twitter’s Promoted Tweet feature with this tweet:

Metric Organic Promoted
Impressions 451 40,426
Media Views 0 1
Detail Expands 49 238
Profile Clicks 1 134
Likes 0 49
Link Clicks 3 22
Follows 0 15
Retweets 1 10
Replies 0 2
App Clicks 0 1

Promoted Impressions is obviously a good metric, App Clicks on the other hand, is disappointing.

— Supported by —

Why it is OK to Block Ads

“Whatever metric you think they’re nudging you toward—how do you know? Wouldn’t you like to know? Why shouldn’t you know? Isn’t there an entire realm of transparency and corporate responsibility going undemanded here?

I’ll give you a hint, though: it’s probably not any of the goals you have for yourself. Your goals are things like “spend more time with the kids,” “learn to play the zither,” “lose twenty pounds by summer,” “finish my degree,” etc. Your time is scarce, and you know it.

Your technologies, on the other hand, are trying to maximize goals like “Time on Site,” “Number of Video Views,” “Number of Pageviews,” and so on. Hence clickbait, hence auto-playing videos, hence avalanches of notifications. Your time is scarce, and your technologies know it.

But these design goals are petty and perverse. They don’t recognize our humanity because they don’t bother to ask about it in the first place. In fact, these goals often clash with the mission statements and marketing claims that technology companies craft for themselves.”

James Williams

From start to finish, an incredible take on the ethics of ad-blocking.

Apple Pay Is Expanding

“Apple Pay will be available to eligible American Express customers in Canada and Australia later this year, and access will expand to Spain, Singapore, and Hong Kong beginning in 2016.”

Juli Clover

Partnering with AMEX is strange as they don’t issue debit cards and are way behind Visa and Mastercard in terms of customer volume. I’m also guessing that this rollout only applies to AMEX cards issued directly instead of through a bank–though I could be wrong–all of which limits the scope of this rollout considerably.

New Apple TV Available to Order

“The new Apple TV brings a number of improvements in both hardware and the user experience, led by a full App Store with support for third-party apps and a new touch-based remote that supports Siri-based controls in select countries.”

Eric Slivka

I’ve ordered the UK model so that I have the Siri-based controls. I find it inexcusable that Siri was demonstrated (heavily) on-stage at the Hey, Siri event, yet it’s only in the small print where Apple declares that Siri isn’t actually available in most of the launch countries.

The FFI List

What’s Happened?

v3.0 of FATCA FFI List is no more. It’s been replaced by the new and improved v1.0 of The FFI List. There are a few reasons behind this: the level of effort to upgrade to iOS 9; adding sync; and a more efficient database search to name but a few.

The FFI List is being launched as a new app and FATCA FFI List has been removed from the App Store.

Release Notes:

NEW: Support for Sponsored Groups has been added.
NEW: Ability to quickly filter on valid/invalid GIINs.
NEW: Saved FFIs are indexed on your device. This means you can search for Saved FFIs from the home screen.
NEW: Saved FFIs are now synced across all your iOS devices (requires iCloud).
NEW: You can now access The FFI List blog inside the app.
NEW: The app supports 3D Touch Quick Actions on iPhone 6s and 6s Plus.
FIXED: Delete All Saved FFIs button is disabled when there are no saved FFIs.
IMPROVED: Search performance.

The FFI List will be available for free for a period of one week, and then will increase in price to $0.99USD (or local price tier equivalent).