Stuart Breckenridge

Twitter Considering Paid Tier

From Mitchel Broussard (via MacRumors):

Twitter is looking at providing a professional experience for people on TweetDeck that would pack in advance tools and features not found anywhere else on the service. The premium package would cost $19.99 per month, be accessible on both desktop and mobile, and include the following features:

  • Exclusive news/alerts summaries personalized for you
  • Content management tools like bookmarks, to-do lists, and ‘save for later’
  • Cross posting to other social media platforms
  • Advanced custom trend analysis and alerting tools
  • Exclusive content on social media best practices and strategy
  • Enhanced tools for managing and creating custom audience lists (e.g., by interest, customer, or region, etc.)
  • Exclusive priority customer support
  • The ability to manage multiple Twitter accounts
  • Advanced publishing features (e.g., scheduling, collaboration, drafting, etc.)
  • Advanced tools for sorting or filtering searches
  • An ad-free experience
  • Analysis tools for understanding topics or conversations on Twitter
  • Ability to access this experience on both desktop and mobile devices
  • Ability to securely manage the account across multiple team members
  • Twitter customization such as color themes and layouts
  • Access to pre-populated lists of users and influencers by interest topic (e.g., industry or subject experts)
  • Additional account activity details (e.g., influence scores, account unfollows, or ability to see who is looking at your profile page)
  • Ability to import user lists from outside sources
  • Advanced analytics on my own content performance

Are those features worth $19.99 per month? I’m not so sure.

I do think paid verification would net Twitter some incremental cash, however.