Stuart Breckenridge

Windows 10 Adoption

“14 million machines had been upgraded to Windows 10 within 24 hours of the operating system release last month, and that figure has now risen to more than 75 million in just four weeks. Microsoft has been rolling out Windows 10 in waves, as a free upgrade for Windows 8 and Windows 7 users. While it’s difficult to compare exact figures between Windows 10 and Windows 8, Microsoft “sold” 40 million licenses of Windows 8 a month after its debut. It took Microsoft six months to get to 100 million licenses of Windows 8, and it’s clear the free aspect of Windows 10 is obviously driving higher adoption rates.”

Tom Warren


The free upgrade element of Windows 10 upgrade is almost certainly the main driver in the increased adoption rates as compared to Windows 8. It also helps that Windows 10 is receiving generally favourable reviews.


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